When we began designing their landing page, we knew we needed to speak to the huge possibilities of Guru’s technology to avoid pigeonholing it as fitness technology; we did so by showing the tech in action across a variety of user videos. Interestingly, customer feedback on these non-professional, clearly-recorded-on-a-phone videos was very positive: customers perceived these videos as “real”, authentic demonstrations of the product in action.

For Guru’s brand identity, we defined a darkmode landing page inspired by code editors, to resonate with Guru’s programmer user base. Meanwhile, for Guru’s developer playground web app, we stuck with a simpler lightmode look and feel to reserve center stage for the platform’s outputs.